Social media platforms such as Twitter and Facebook are no longer just social-based sites – they’re an essential business tool too. With businesses both large and small using social media to spread their message and get known, it’s easy to forget that you don’t actually have any ownership over your followers and fans. If the social media platform closed overnight, you’d lose all of those contacts on your account – and have no way to contact them.
This is why it’s so crucial to filter your social media followers and fans into your own traffic funnels and onto your own mailing lists – lists that you own and can control yourself.
But often, that’s easier said than done – and often involves a two-fold strategy – including HOW you share your content and WHAT you can do on each platform.
How to share your content
You may remember to post or tweet your content, as soon as it goes live on your site – but what are you doing with it after that? In reality, you need to remember the following points:
- Share your content more than once – spread it out throughout the week
- Reword each post – don’t just share the exact same post or tweet
- Optimise each share for the platform you are posting it on
What you can do on each platform
Getting traffic from your social media platform to your website isn’t about stuffing your profile full of ‘check out my website’ or ‘join my mailing list’ adverts. It’s about building a relationship with your followers, sharing useful and interesting content – and letting them know you offer even more useful and interesting content from your website.
Often, there are simple steps you can carry out to enhance the likelihood of someone going from your social media profile to your website. But frequently, we overlook the more obvious steps! So here’s a recap of ten things you can do, to help increase the likelihood of gaining traffic from your social media platforms:
#1: make sure you bio, about and description sections are completed AND accurate. This includes adding contact details and a workable website URL.
#2: Add your website URL to all images
#3: Share your website content, such as blogs and offers etc., on your social media platforms
#4: Add a call to action on your Facebook business page
#5: Pin a tweet on Twitter, connected to with where you want traffic to go
#6: On Pinterest, make sure you fill in your URL link and description
#7: Post and share snippets and teasers from your website, onto your social media platforms
#8: Regularly share details of your free opt-in link
#9: Share your blog posts on Google+ and LinkedIn
#10: Remember the 80/20 rule – keep salesy-type posts to 1 in every 5 posts and remember – no spam!
What strategies do you use to drive traffic from your social media platforms and to your website? What would you say is your number one strategy? Why not share your thoughts and strategies in the comments box below!
Image © disain/Dollar Photo Club