How Search Engines work – and how that helps your business

Came across this great easy to understand video. It clearly explains how search engines work and how you can use that knowledge to help your business or even to knwo what your business should be. You see offline marketing is ‘a solution seeking people’ and online marketing is ‘people searching for solutions’.

All you need to do is work out what people are looking for in a niche market; how to train your border collie to do tricks as opposed to ‘dog training’ and you could have a large slice of a small pie as opposed to a very tiny slice of a large pie.

All explained in the video!