Navigation: are you taking visitors on a magical mystery tour?

Navigation on any website should be easy to follow. However, with so much you want to highlight and show any potential visitors, it can get really messy – fast! Your visitors want to find what they need and what they’re interested in quickly and smoothly, otherwise they’ll get frustrated and leave your site without a … Read more

Why numbers aren’t the most important factor of your mailing list

All online businesses know they need a mailing list, in order to build their business. A mailing list, if used correctly, can give you a list of potential and existing clients; those people who are interested in what you do and what you have to offer. However, it’s also easy for small business owners to … Read more

Getting traffic from your social media platforms

Social media platforms such as Twitter and Facebook are no longer just social-based sites – they’re an essential business tool too. With businesses both large and small using social media to spread their message and get known, it’s easy to forget that you don’t actually have any ownership over your followers and fans. If the … Read more

What autoresponder program should I opt for?

Creating and building an email list from scratch can be quite daunting for new businesses. I thought it would be a great idea to give you all a helping hand and creating a simple mini-series, showing you what steps to take and the exact order needed. What an autoresponder does for you Before you get … Read more

Tables or columns for your WordPress site?

One of the biggest frustrations for regular WordPress users is the lack of Microsoft Word functions in WordPress – especially the ability to insert tables into your content! It then leads onto the inevitable question: “Why can’t you easily insert tables into WordPress?” Why mobile ready sites don’t like tables The biggest issue with using … Read more

What are the real differences between free and paid hosting?

Starting your own business can be an uphill, expensive struggle. There’s different things you need that command both your time and money, and determining where to spend and when to save, can be confusing. One area that causes a lot of confusion is your website hosting. With free cloud-based website design platforms, such as Wix … Read more

What you need to know about using permalinks

One of the most overlooked parts of a WordPress setup is the permalinks. Tucked away in the general WordPress settings, most beginners will flick past permalinks in favour of selecting more recognisable setting options. But the permalinks on your website are actually quite important! So, why are permalinks so important and what do you need … Read more