Navigation on any website should be easy to follow. However, with so much you want to highlight and show any potential visitors, it can get really messy – fast! Your visitors want to find what they need and what they’re interested in quickly and smoothly, otherwise they’ll get frustrated and leave your site without a … Read more
Building a mailing list takes time and effort. You need to have an attractive free incentive to encourage sign ups, emails to send out in order to build a relationship with those who sign up and of course, tools in place, to collect those email addresses. One of those essential tools is an opt-in box … Read more
Did you know that your About Us page is the most commonly overlooked page on your website? And I’m not talking about your potential customers overlooking it – I’m talking about you overlooking it! The problem with your About Us page Most small businesses will look at what they need to include on an About … Read more
A picture paints a thousand words – and this is especially true in the online world! Whether you’re after an image for your latest blog post or are looking to create an image quote to share online, there’s a vast array of photo stock libraries out there. However, there are also a lot of sites … Read more
All business owners want to know how well their website is working. They want to ascertain who is visiting, where they come from and what content is working for them. These statistics help them establish whether their website is successful – as well as what they need to do more or less of. The good … Read more
I often read emails which start with ‘Hi Jean, I’ve seen this really cool thing (insert bright shiny object name here) and I was just wondering whether I should buy it’ or sometimes the variation is ‘do I need ?’ So I thought I’d sum up my advice if you’ve ever been faced with this … Read more
Stuck for Blogging Headlines? Help is at hand! (Thanks to Suzan St Maur for mentioning this nifty little gadget in her newsletter – nip over to http://www.howtowritebetter.net to sign up) One of the hardest parts of blogging is deciding on a headline. It needs to be catchy enough to be clicked on, needs towork in … Read more