What you need to know about using permalinks

One of the most overlooked parts of a WordPress setup is the permalinks. Tucked away in the general WordPress settings, most beginners will flick past permalinks in favour of selecting more recognisable setting options. But the permalinks on your website are actually quite important! So, why are permalinks so important and what do you need … Read more

How to write your About Us page

Did you know that your About Us page is the most commonly overlooked page on your website? And I’m not talking about your potential customers overlooking it – I’m talking about you overlooking it! The problem with your About Us page Most small businesses will look at what they need to include on an About … Read more

Turn your WordPress site into a membership site

When it comes to making money, all small business owners know recurring income trumps working per hour. We’ve all heard that it’s much more profitable to create multiple streams of income, including creating your own products and packages or running a membership site, as you can then be making money on autopilot. However, working for … Read more

Why you need Google Analytics on your WordPress site

All business owners want to know how well their website is working. They want to ascertain who is visiting, where they come from and what content is working for them. These statistics help them establish whether their website is successful – as well as what they need to do more or less of. The good … Read more

Are you killing your WordPress site with badly optimised images?

We know we need images to enhance our website and attract readers. Images become especially important when you’re uploading regular content, such as blogs and other articles. However, those images could inadvertently be damaging the reputation of your site… and slowly killing your WordPress site altogether! Visitors to your site want a site that looks … Read more